Social Media Marketing (SMM) helps businesses connect with audiences, build trust, and grow their brand online. By using platforms like Facebook, Instagram, LinkedIn, and YouTube, companies can share engaging content, promote products, and interact directly with customers. Unlike traditional marketing, SMM encourages two-way communication, allowing businesses to understand customer needs and create stronger relationships. With organic strategies such as regular posting and community engagement, and paid methods like ads and influencer partnerships, SMM delivers both awareness and conversions. It also provides valuable insights through analytics, helping brands improve campaigns and achieve measurable results in today’s digital world.